Morphine Fashion logo

Morphine is a luxury, couture brand recognized by Hollywood stars and artists around the world.
All products and manufactured and designed in Europe and are a limited-edition.

My Work for Morphine

Morphine reach out to help establish their expansion and exposure in the US. I set up their online store on a Shopify platform including design, development and logistics.
Managed their store, products and marketing for the past 3 years and set up couple integrations with Lyst, Affirm, Amazon Pay, Pinterest, Facebook, Instagram.
I'm also responsible for the ads, SEO and partnership relationship.
Over the past 3 years I helped organize 2 fashion weeks (NYC and Paris) and created partnership relation with Free People and Anthropologie.

E-commerce Website

Create online presents for the brand

Designed, developed and setup new website on Shopify platform.‍

Using a Shopify Debut free theme and taking it to the next level with customizations and custom functionality.‍

Custom functionality includes editing liquid code to add size chart, dynamic sizing recommendations and error messaging.

View Website

Marketing OPS

SEO, Reporting, Tracking, Analytics, Sales, Campaigns and Fashion Weeks.

I worked with Morphine team to setup tracking and analytics for the site, including custom reporting.

Over the years site's SEO improved tremendously and visibility was created on Facebook, Pinterest, TikTok, increased Instagram followers.Sales channels grew from Shopify website to Lyst.com, Instagram Store, Facebook store, Pinterest Store, Google.
Sales collaboration partnership was created with Free People and Anthropologie.

View Anthropologies Website

Paid Media Specialist

Working on Morphine's paid media strategy gave me a chance to experiment with ads on Instagram, Facebook and Google.
Identifying the right audiences for each ad and testing it with A/B tests and custom reporting increased the sales and online visibility.