CoConstruct provides custom home builders and remodelers with web-based and mobile apps to simplify the key areas of selections, scheduling, change orders, client/vendor communication management, to-do and warranty item management, files & photos, and more.
Re-platforming the marketing site
Jumped from Wordpress to Webflow and never looked back!
Upon joining CoConstruct as a Marketing Web Developer in 2019, I was part of a dynamic three-person marketing team. Within a year and a half, our team expanded rapidly to fifteen individuals. My initial objective was to transition our SaaS product's marketing site from WordPress to a more suitable CMS aligned with our production requirements, and Webflow emerged as an excellent choice. The revamped marketing site was meticulously designed with a mobile-first and responsive approach. I tailored the CMS to integrate seamlessly with our updated production processes, fostering alignment within the team and enhancing overall efficiency.
Style guidelines and prototypes
Establishing a component library with pixel-perfect precision enhanced our team's capacity to expedite the creation of new page designs and seamlessly incorporate existing components throughout the design process.
Creating style guidelines and prototypes
In response to the growth of our marketing team, I developed a Figma component library, prototypes, templates, and brand/style guidelines. These resources were designed to ensure that every team member could actively contribute to the creative process and effectively communicate with our stakeholders.
- Figma component library
- Brand styleguide
- Templated approach
Integration between Webflow and Zendesk
In an effort to enhance our search visibility and top-of-the-funnel metrics, I seamlessly incorporated our valuable knowledge base content into our marketing site. Through the implementation of NodeJS scripts that interact with the Zendesk and Webflow APIs, we successfully migrated and maintained synchronization for 481 help desk articles.
Streamlining a high-conversion SaaS marketing site:
As our inbound and growth marketing initiatives proved successful, the page count on our marketing site expanded from 20 to 800. I crafted numerous templates, conducted various page experiments, curated resource collections, and developed landing pages with the aim of converting leads and achieving our growth objectives.
Throughout this process, I consistently prioritized responsive experiences and design strategies aimed at generating revenue.
- Webflow <> Zendesk integration
- CMS resource center
- Custom search and filtering
- Categories for blogs, webinars, case studies, updates ad featured content.
Resource Center
Designing and developing the resource center was a significant undertaking for the marketing team. The challenge of creating a centralized space for both existing and future content, coupled with the task of analyzing data to sort and organize relevant information, was tackled through meticulous research, competitor analysis, and comprehensive reporting.
