Morphine Fashion | Elena Gillis

Morphine stands as a prestigious couture brand esteemed by Hollywood stars and artists globally. All their products are meticulously designed and manufactured in Europe, showcasing an exclusive limited-edition collection.

My Work for Morphine

Morphine enlisted my expertise to strategically establish and expand their market presence in the United States. I successfully orchestrated the development and launch of their online store on the Shopify platform, overseeing the entire process from design to logistics.
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Over the past three years, I have diligently managed all facets of their online retail operations, including product management and marketing.Furthermore, I executed key integrations with prominent platforms such as Lyst, Affirm, Amazon Pay, Pinterest, Facebook, and Instagram. In addition to meticulously handling advertising and SEO initiatives, I have been instrumental in cultivating and maintaining crucial partnership relationships.
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During my tenure, I played a pivotal role in coordinating two highly successful fashion weeks, held in both New York City and Paris. Additionally, I forged strategic partnerships with esteemed brands such as Free People and Anthropologie, further solidifying Morphine's position in the competitive market.

E-commerce Website

Create online presents for the brand

Designed, developed, and implemented a new website utilizing the Shopify platform. Leveraging the Shopify Debut free theme, I elevated the design to new heights through meticulous customizations and the integration of unique functionalities.

This involved advanced editing of liquid code to seamlessly incorporate features such as a size chart, dynamic sizing recommendations, and error messaging, enhancing the overall user experience

View Website

Marketing OPS

SEO, Reporting, Tracking, Analytics, Sales, Campaigns and Fashion Weeks.

Collaborating with the Morphine team, I established comprehensive tracking and analytics for the website, incorporating customized reporting mechanisms. Over time, there was a significant enhancement in the site's SEO, resulting in increased visibility on various platforms, including Facebook, Pinterest, and TikTok, along with a notable boost in Instagram followers.
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The expansion of sales channels was notable, extending from the primary Shopify website to platforms such as Lyst.com, Instagram Store, Facebook Store, Pinterest Store, and Google. Additionally, strategic sales collaboration partnerships were forged with esteemed brands such as Free People and Anthropologie.

View Anthropologies Website

Paid Media Specialist

Engaging in Morphine's paid media strategy provided me with the opportunity to conduct experiments with advertisements on Instagram, Facebook, and Google. By pinpointing the most suitable audiences for each ad and conducting A/B tests, coupled with custom reporting, we witnessed a substantial increase in both sales and online visibility.