Halcyon is a cybersecurity company focused on ransomware resilience. As Senior Web Developer and later a contractor, I led ongoing development and operations of its global marketing website.
Design System & Brand Guidelines
Building a consistent foundation
I developed and refined reusable Webflow components, styling patterns, responsive layouts, and brand guidelines. I also supported a digital brand guide and theme-switching experiences, helping marketing teams produce consistent pages more efficiently.
Japanese Localization & Global Operations
Supporting an international website
I set up and maintained Japanese-language experiences, adapting content, navigation, layouts, and forms for regional audiences. I also configured and monitored regional cookie consent behavior across global markets.
Marketing Operations & Website Growth
From daily tickets to long-term strategy
As the primary website developer, I delivered dozens of new pages for events, webinars, blogs, data sheets, white papers, and campaigns. I improved navigation and CMS architecture, supported Marketo-related and ZoomInfo integrations, and maintained analytics, SEO, and AEO foundations.
From Agency-Managed to In-House Ownership
A scalable global marketing website
I became the solo developer responsible for a high-volume marketing website previously maintained by an agency. I managed incoming tickets, prioritized fixes and launches, and partnered with marketing stakeholders on content hierarchy, navigation redesign, new page strategies, and ongoing optimization. I expanded the reusable component library, updated CMS structures, and helped establish consistent design and development patterns across the site.
Key Initiatives & Ongoing Impact
My work spanned platform architecture, international content, marketing integrations, privacy, search visibility, and day-to-day campaign delivery.
Design System & Brand Guidelines
Built and refined reusable Webflow components, design tokens, responsive patterns, custom interactions, and digital brand guidelines. These systems supported consistent page production and reduced the effort required to launch new marketing experiences.
Japanese Localization & Global Privacy
Set up and maintained Japanese-language site experiences, including localized navigation, content, forms, and responsive layouts. Configured and monitored regional cookie consent behavior to support privacy requirements for visitors across global markets.
Marketing Operations, CMS & SEO/AEO
Supported integrations and marketing workflows, including forms, Marketo-related processes, ZoomInfo, analytics, and tracking. Restructured CMS collections and created dozens of pages for events, webinars, blogs, data sheets, white papers, and campaigns. Maintained technical SEO and AEO foundations, metadata, and content discoverability.
