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Wordpress to Webflow
Migration, success stories and expert tips.
Kennedy & Co - Success Story
Revamping Digital Experience: From WordPress to Webflow with Seamless Migration
ThinKom - Success Story
Accelerating Rebranding and Website Migration in Just 3 Months
CoConstruct - Success Story
Building Scalability After Migration
Contact
MEET YOUR DEVELOPER

Creative in Vision, Technical in Execution.

Over a decade of experience building digital experiences that blend strategy, design, and technology.
Elena Gillis
Web Designer & Webflow Developer

I’m Elena Gillis — a Webflow Developer and UX/UI Designer passionate about crafting websites that balance design, performance, and purpose.

With a background spanning marketing, product design, and front-end development, I help brands turn complex ideas into scalable, conversion-focused digital experiences. Whether building from the ground up or refining existing systems, my goal is always the same: to create clean, strategic websites that not only look beautiful but drive real results.

Work Experience

Design Meets Strategy — Building Digital Experiences That Convert

Table of content

  1. Fractional Developer

  2. CesiumAstro

  3. MURAL

  4. CoConstruct

  5. Vendini Inc

Fractional Developer

‍Industry: SaaS, Construction Management Software, Aerospace, Non-Profit, Events, Higher Education, Start-ups

‍Role: Marketing Web Developer

‍Tools: Webflow, Figma, API Integrations, Solution Engineering, Content Strategy, User's Journey, SEO, E-Commerce‍

‍Year: 2023 - Present

Since 2023, I’ve partnered with a range of clients across industries — from higher education and aerospace to fashion and SaaS — leading the design, development, and optimization of scalable Webflow websites and digital systems.

My work combines marketing strategy, UX/UI design, and front-end engineering to create web experiences that perform as beautifully as they look.

I’ve led the development of digital strategies and online ecosystems for clients including Dignity & Power Now, Kennedy & Company, ThinKom Solutions, Radian Aerospace, Instruqt, Mural, 1848 Ventures, Maison Riché, Morphine Fashion, CCWEP, Shared Security Alliance, Medici Network, Torus Projects, Cakes by Rachel, and BlocBeats.

Projects often began with a full WordPress-to-Webflow migration, improving site structure, SEO, and long-term maintainability.

I implemented CMS architecture, component libraries in Figma, and custom code integrations using JavaScript (ES6), GSAP, and Webflow interactions. Many builds included Finsweet attributes for filtering and pagination, HubSpot and Marketo form integrations, and Zapier/Make automations to connect marketing workflows.

On the design side, I focused on building responsive layouts, high-performance pages, and scalable design systems.

For clients like ThinKom and Radian Aerospace, I implemented 3D Spline animations and interactive storytelling powered by ScrollTrigger and fullpage.js.

For Dignity & Power Now, Kennedy & Company and 1848 Ventures, I optimized content migration and SEO, helping marketing teams manage hundreds of CMS items with intuitive, no-code control.

Each collaboration reflects my approach — merging design, data, and development to deliver results that scale with my clients’ growth.

CesiumAstro

‍Industry: Aerospace

‍Role: Marketing Web Developer

‍Tools: Webflow, Figma, Solution Engineering, Content Strategy, User's Journey‍

‍Year: AUG 2022 - JAN 2023, Full-time, Remote

Built branded digital experiences for a space communications startup that reflects their cutting-edgesatellite software-defined radio technology used by clients such as NASA, SpaceX, and Boeing.

  • Regularly contributed new content, assets, and digital experiences to the marketing website
  • Created wireframes and high-fidelity mockups in Figma
  • Automated top-of-funnel user journey and lead capture utilizing Mailchimp, Accumatica, and Webflow
  • Worked inter-departmentally to plan and develop marketing campaigns supporting new releases andproduct updates
  • Assisted development of core marketing strategies with team members such as storytelling, personadefinitions, audience targeting, inbound campaigns, etc.

MURAL

‍Industry: SaaS

‍Role: Front End Developer

‍Tools: Webflow, Figma, API Integration, Solution Engineering,  User's Journey‍

‍Year: MAY 2021 - AUG 2022, Full-time, Remote

As a front-end developer attached to Marketing Ops at Mural, I deployed high-impact changes to our marketing website, internal tooling, and marketing automation targeting improvement in growth metrics through software or marketing site functionality.

  • Designed and implemented high-conversion marketing site pages creating measurable improvement ingrowth metrics
  • Optimized javascript and animation-heavy web pages for maximum speed and scalability
  • Automated content management workflows across internal teams
  • Created custom integrations between cloud software systems such as Greenhouse<> Webflow
  • Supported internal teams by integrating external tools for bots, forms, tracking, testing and more (A/Btesting, Marketo, UTM’s, Heap, Optimizely, GA/GTM, Zapier)
  • Collaborated with marketers and visual designers to build new experiences across all of Mural’s webproperties (Figma, Zeppelin)
  • Provided a technical perspective on marketing projects to identify possible pain points and worked tosolve them efficiently prior to implementation
  • Researched and implemented low-code tooling for internal teams
  • Regularly proposed and implemented new solutions to drive user behavior and improve user experienceacross the marketing web properties
  • Assisted product, engineering, and marketing with documentation where needed for complex systems,integrations, and compliance regulations such as GDPR.

CoConstruct

‍Industry: Construction Management Software

‍Role: Marketing Web Developer

‍Tools: Wordpress, Webflow, Figma, API Integration, Solution Engineering, SEO, User's Journey‍

‍Year: NOV 2019 - FEB 2021, Full-time, Charlottesville VA

My primary role at CoConstruct was to design and build responsive, elegant, and on-brand experiences to market our platform and facilitate conversion across all digital channels. I made high-impact contributions to lead generation and overall conversion rates.

  • Directly impacted conversion rates with thoughtful UI/UX and design on a regular basis across public-facing websites
  • Created style guidelines for digital products and assisted with re-branding efforts
  • Used modern HTML/CSS/JS/Node to create search-optimized interactive experiences and website components
  • Led development efforts to synchronize and integrate help desk systems into CMS and marketing sites to improve SEO
  • Implemented design framework in Figma for the marketing production team
  • Built processes into the marketing production workflow as our team grew in size from three employees to fourteen
  • Led rebranding initiatives and re-platformed a 20-page WordPress CMS to an 800+ page Webflow project
  • Created landing pages to drive demo conversions from organic traffic and six-figure investments in paid advertising

Vendini

‍Industry: Ticketing Software Management Systems

‍Role: Web Designer

‍Tools: Custom CMS's, JavaScript, Clients Relations, DNS and Accessibility‍

‍Year: JUL 2016 - NOV 2019, Full-time, San Francisco CA

Developed custom ticketing experiences and event websites for clients across entertainment, performing arts, higher education, and nightlife — including festivals, universities, and touring artists such as Megadeth, Iron Maiden, and Evanescence. Created responsive, mobile-first designs and seamless checkout workflows through Vendini and CrowdTorch platforms, ensuring accessible, optimized, and visually polished experiences for audiences worldwide.

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EG
  • AboutSolutionsServicesPortfolioWordpress to WebflowCase Study: Kennedy & CoCase Study: CoConstructCase Study: Cakes by Rachel
    Kennedy & CoThinKomRadian AerospaceMuralInstruqtMorphine FashionMaison Riché1848 Ventures
    Cakes by RachelCCWEPShared Security AllianceMedici NetworkTORUSBlocbeatCoConstruct

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