Projects follow a clear sequence with defined deliverables, review checkpoints, and weekly touchpoints to keep momentum and decisions moving.
Phase overview and typical artifacts
- Intake and alignment (1–3 days)
- Goals, KPIs, constraints, key audiences, success criteria
- Project plan, roles, comms cadence
- Discovery and information architecture (1–2 weeks)
- Content audit, competitor and reference scan
- Sitemap, page objectives, CMS model outline
- UX/UI design and design system (1–3 weeks)
- Wireframes → high-fidelity comps for key templates
- Component library, tokens, responsive patterns, accessibility guidance
- Webflow build (2–4 weeks)
- Style guide page, global classes, variables
- Figma-to-Webflow sync for speed and fidelity
- CMS collections, forms, interactions/animation as scoped
- Integrations (e.g., HubSpot/Marketo, Airtable, APIs)
- Content loading and localization (1–2 weeks)
- Populate pages and CMS; localized variants if applicable
- Page-level SEO (titles, meta, OG), structured data as needed
- QA: accessibility and performance (3–7 days)
- WCAG-informed checks, keyboard and contrast testing
- Device/browser QA, Core Web Vitals monitoring
- 404s, redirects, and publishing checks
- Reviews and approvals (ongoing within phases)
- Planned review loops (typically 2–3 per key template)
- Consolidated feedback and acceptance criteria
- Launch (1–3 days)
- DNS cutover, SSL, environment checks
- Post-launch smoke tests and monitoring
- Handoff and training (1–3 days)
- Editor training, short how-to videos, documentation
- Optional retainers for growth and support
Roles and responsibilities
- Client team: brand assets, content and SMEs, timely reviews, legal/compliance
- Elena: planning, design, Webflow build, CMS architecture, integrations, QA, training
Change management
- Scope is defined in the SOW. New requirements are estimated and scheduled via change order or retainer.
Timelines and dependencies
- Ranges above are typical, not guarantees. Actual duration depends on scope, content readiness, approvals, integrations, and localization needs.
FAQs
- Can you work alongside our in-house dev team?
- Yes. The Webflow site can own the marketing site while engineering focuses on the app. Shared design systems and DevLink/code components are options when appropriate.
- Can we ship in phases?
- Absolutely. We can prioritize a high-impact launch and schedule subsequent templates, locales, or sections on a roadmap.
- How do you handle localization?
- Webflow Localization supports locales, localized styles/content, SEO and slugs. Workflow and cost scale with the number of locales.
- How do you approach performance?
- I plan for Core Web Vitals from the start and test throughout the build, addressing images, scripts, animations, and content structure.
Sources
- The links below outline Webflow workflows and capabilities referenced in this process.