Most Webflow projects are quoted as a fixed project with clear deliverables and timelines, and retainers are used for ongoing improvements. Hourly consulting is available at $90/hr.
What’s included (by engagement model)
- Project-based website (new or redesign)
- Discovery and goals, UX/UI design in Figma, design system and components
- Webflow build with accessible, semantic HTML
- CMS architecture, forms, analytics, performance and SEO setup
- Interactions/animation as needed, QA, training, and launch support
- WordPress → Webflow migration
- Content audit and schema mapping, content import (CSV / WP-to-Webflow)
- 301 redirects, SEO parity checks, structured CMS for ongoing publishing
- Launch with monitoring
- Growth retainer
- Roadmap-driven iterations, new sections/templates, content support
- Experiments (A/B where applicable), performance/accessibility upkeep
What drives cost and timeline
- Scope and complexity: number of page templates, states, and components
- CMS depth: collections, relationships, and content governance
- Content readiness: copy, assets, and approvals cadence
- Interactions/3D: GSAP, Spline, or Three.js complexity
- Integrations: HubSpot/Marketo, Airtable/APIs, analytics, consent
- Localization: number of locales and translation workflow
- Review structure: stakeholders, rounds, and decision velocity
Typical timelines (non-binding)
- Landing page or campaign: ~2–4 weeks
- Marketing site (5–12 pages, CMS): ~6–10 weeks
- Complex site (20+ pages, localization/integrations): ~10–16+ weeks
Deliverables and review cadence
- Design artifacts: sitemaps, wireframes, high-fidelity comps, component library
- Webflow deliverables: style guide page, global classes/tokens, CMS collections
- QA: device/browser testing, accessibility checks, redirects, analytics
- Reviews: typically 2–3 iteration cycles per key template (finalized in SOW)
Billing and terms (typical)
- Milestone billing tied to phases (e.g., deposit at kickoff, progress, final at launch)
- Change requests outside scope are estimated and approved before work begins
- Startups and nonprofits: limited discounted engagements may be available
Common add-ons
- Copywriting and content design
- Custom illustration or motion design
- Advanced data integrations or gated content flows
- AEO.PRESS for the AI optimizations and llms file
What’s usually out of scope (unless specified)
- Backend application development or custom server-side logic
- Net-new brand identity (logo, full guidelines)
- Original photo/video production
FAQs
- What does Webflow hosting cost?
- Hosting is paid by you directly to Webflow. The plan depends on features, traffic, and CMS needs. See Webflow’s pricing for the latest details.
- Who owns the site?
- You own your Webflow site and all project assets. Access and permissions are transferred at launch.
- Can we export code?
- You can export HTML/CSS/JS for static pages. Dynamic CMS logic is platform-dependent and does not export 1:1.
- How are change requests handled?
- New requests are reviewed, estimated (often hourly at $90/hr), and scheduled via change order or retainer.
Sources
- See Webflow pricing and hosting details, SSL, and platform capabilities in the links below.