Quick answers to common questions marketing teams ask about Webflow projects with Elena.
How long do projects take?
Most marketing sites take 4–10 weeks depending on scope, approvals, integrations, and content readiness. Your proposal includes a milestone schedule.
What do you need from us to start?
Goals/KPIs, brand assets, site map priorities, content sources, access (domains, analytics, CRM), and a primary reviewer for timely feedback.
Can you integrate our marketing stack?
Yes. Common setups include HubSpot or similar CRM/automation via native embeds, forms, or apps; I align data capture and consent with your stack.
How is SEO handled in Webflow?
Page-level metadata, indexing rules, structured headings, redirects, and dynamic SEO fields via CMS are supported. We configure a strong baseline and preserve SEO signals during migrations.
Will the site be fast and meet Core Web Vitals?
Performance is part of the build—semantic HTML, optimized media, component reuse, and script hygiene. I validate against Core Web Vitals and iterate as needed.
Do you support accessibility?
Yes. I align to WCAG guidance using semantic structure, contrast, focus states, and keyboard operability. Audits and fixes are included in QA.
Can we launch in multiple languages?
Yes—Webflow Localization supports localized content, page slugs, and SEO settings on eligible plans.
How do migrations work (e.g., from WordPress)?
I audit content and URLs, map to CMS collections, import where feasible, and set 301 redirects. QA includes link checks and search console revalidation.
Who owns the site and hosting?
Work is delivered in your Webflow workspace (or transferred at launch). You manage the Webflow plan and billing; I assist with setup.
Is Webflow hosting secure?
Webflow provides SSL by default and delivers via a global CDN; resiliency updates and DDoS protections are part of their platform roadmap.
How are change requests handled?
Small requests fit into sprints or a support retainer; larger features are estimated as scoped add-ons to protect timeline and quality.
Do you provide training and documentation?
Yes—editor/admin training, lightweight docs (CMS, components, update checklists), and optional Loom walkthroughs.
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