What is a Content Strategy?
A content strategy outlines how you will create, publish, and manage content to achieve your business goals. It is essential for ensuring that your CMS is used effectively.
Key Components
- Audience Research - Understand who your audience is and what content they need.
- Content Planning - Create a content calendar to schedule and organize your posts.
- Performance Metrics - Define how you will measure the success of your content.
“A well-defined strategy leads to better content outcomes.”